6/20/2023 0 Comments How Lucky by Will Leitch![]() ![]() So I missed the beginnings of Barstool entirely. Blog wars haven’t been my game for a decade. I didn’t want to be a leader, or a visionary, or a Personality: I just wanted to write my little stories.īut Deadspin was growing faster than I’d ever anticipated, and the job started to become less about writing stories I found interesting and more about increasing traffic, engaging in petty online turf wars, and Fighting The Man. ![]() But I had no interest in being an online avatar of any sort of movement - that someone created a shirt with this image on it is maybe the weirdest thing that has ever happened to me - and was in fact exhausted by the online celebrity status Deadspin had thrust upon me back then. ![]() In retrospect, if I had been paying closer attention, maybe I could have done something to stop Barstool, or at least to slow them down. I am the guy who founded Deadspin, after all, and during the years I actively ran the site - now more than a decade in the past - I was ostensibly in charge of figuring out what was coming next on the sports internet I was the supposed leader of the blog-barbarians at the gate, all those bulls (and we were all bulls) running roughshod over the Traditional Sports Media. ![]()
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